Keep track of what needs to be done and when it needs to happen. Never fall behind with the week-by-week timeline. Identify your priorities, define your messaging, and identify key stakeholders.
During The Show
Manage on-site logistics of booth set-up, maintenance, and take down. Never lose that valuable lead you met. Evaluate your competition. Know who to follow up with & who to prioritize.
After The Show
Evaluate what worked, and what didn’t. Make sure you put energy into maintaining the valuable connections your team made while at the show. Take a short break before doing it all over again for the next one!