"Tell me and I forget. Teach me and I remember. Involve me and I learn."~Benjamin Franklin
He might as well have been talking about experiential marketing! If you can go beyond explaining your company to involving the conference's attendees, then you'll be much more effective at helping them remember why you're different from all the rest.
When you're designing the banners, fliers, information cards, and your sales strategy for the booth, what you're doing is called "experiential design."
You're literally designing the experience a prospective client will have with you.
If that experience is not consciously managed, how effective do you think it can be at ensuring you're not wasting your money at the trade show?
Hint: It won't be!
Experiential design is also sometimes referred to as
or something along those lines, but at its core it's simply the process of what someone will experience when they interact with your company & sales people.
So many people think, "We already have a beautiful booth, we have plenty of printed information, and that's all we need."
Unfortunately, that's just square one.
You and the 1,000 other companies at the trade show have those things, too. How are you going to stand out?
This is our specialty.
We will work closely with your team to understand what makes your company great, and then we'll create an interactive experience for your booth that will stop people in their tracks, attract an audience, and then entertain them all while secretly delivering your brand's messaging in a way that will make them want to hear more.
How can we do that for you? Let's talk about it!