Everyone has their own reasons for believing that a certain location might be better (by the entrance! To the right of the main door! By the bathrooms!) but most are based solely on anecdotal evidence; the worst kind.
In the years I've been working with trade shows I've had the time and opportunity to evaluate how a booth's location impacts the success or failure of a company.
The conclusion(s) we've come to are:
Simply put: location is one of the least important elements that affect how successful your trade show appearance will be.
What are the most important, then?
If you still believe that one location is better than the other, give us a call. We'll help you make the most out of where you are, and demonstrate that proper in-booth engagement strategies can make a far bigger impact on the success of your trade show appearance.