Now What? Right now the world is going through something that nobody alive today has ever experienced. The effects of covid itself, and the measures we're taking to address it, are rippling out into every life, business, and industry. Live events have been hit especially hard. Concerts, theater, comedy clubs, movie theaters, restaurants, and us […]
Be welcoming. Make your booth inviting by removing tables that block people from getting into your booth. Simple is best. Avoid “visual clutter” and use one focal point and only three messages People love “freebies”. Be sure to have give-aways BUT to “get something” they have to “give something”. They must give you their business card. Train […]
Free iPads, prize wheels, and branded t-shirts can't compete with a professional in-booth presenter in their ability to build a crowd, hold their attention, deliver your company's marketing message, and smoothly transitioning that crowd to the sales team to close the deal.
I've traveled all over the world for work. Sometimes I rely on my client to arrange my ride to/from the airport which can be a nightmare. Too often the person giving me a ride would show up late, full of apologies. Years ago I was sharing my frustration with an old timer, and he gave […]
Exhibiting at a trade show is a chance to create new opportunities, strengthen existing relationships, and fast-forward your company to success. As a company that specializes in making the most out of an exhibition, we (unfortunately) hear all sorts of ways that trade show managers wind up talking themselves out of a successful show. Here […]
As you gear up for the first day of your exhibition, there's a lot to be excited about. The booth is set up, your fliers are printed, your sales team is wearing their custom matching polos. Now you worry about the competition.
"We don't do that kind of 'barking.' We're a respectable business, and people know we make a high quality product, and we don't need it. It's not for us, bye." And then he hung up.
The booth looks great, and so do your handouts. So does everyone else's and that's why you want to stand out. You want to do something different. Remember this: Different isn't always better, but better is almost always better.
It's easy to blame poor trade show performance on a bad location, but is there even such a thing?
