You've registered the booth, printed all the hand-outs, set up the staging, and your sales representatives are ready to scan badges. So is every other company there. How do you plan to compete?
"Tell me and I forget. Teach me and I remember. Involve me and I learn." ~Benjamin Franklin He might as well have been talking about experiential marketing! If you can go beyond explaining your company to involving the conference's attendees, then you'll be much more effective at helping them remember why you're different from all the rest.