Our Blog

Articles on getting more out of your next trade show.
November 4, 2019
Simple Tips to Increase Your Trade Show ROI

Be welcoming. Make your booth inviting by removing tables that block people from getting into your booth. Simple is best. Avoid “visual clutter” and use one focal point and only three messages People love “freebies”. Be sure to have give-aways BUT to “get something” they have to “give something”. They must give you their business card. Train […]

Read More
November 1, 2019
Trade Show Booth Presenter FAQ

Free iPads, prize wheels, and branded t-shirts can't compete with a professional in-booth presenter in their ability to build a crowd, hold their attention, deliver your company's marketing message, and smoothly transitioning that crowd to the sales team to close the deal.

Read More
October 14, 2019
Getting Specific

I've traveled all over the world for work. Sometimes I rely on my client to arrange my ride to/from the airport which can be a nightmare. Too often the person giving me a ride would show up late, full of apologies. Years ago I was sharing my frustration with an old timer, and he gave […]

Read More
September 26, 2019
3 Ways Trade Show Managers Say No To A Great Exhibit

Exhibiting at a trade show is a chance to create new opportunities, strengthen existing relationships, and fast-forward your company to success. As a company that specializes in making the most out of an exhibition, we (unfortunately) hear all sorts of ways that trade show managers wind up talking themselves out of a successful show. Here […]

Read More
September 16, 2019
Trade Show Competition

As you gear up for the first day of your exhibition, there's a lot to be excited about. The booth is set up, your fliers are printed, your sales team is wearing their custom matching polos. Now you worry about the competition.

Read More
September 6, 2019
"We're Respectable"

"We don't do that kind of 'barking.' We're a respectable business, and people know we make a high quality product, and we don't need it. It's not for us, bye." And then he hung up.

Read More
August 28, 2019
Cutting Edge Lead Generation

The booth looks great, and so do your handouts. So does everyone else's and that's why you want to stand out. You want to do something different. Remember this: Different isn't always better, but better is almost always better.

Read More
August 5, 2019
Booth Location Strategies

It's easy to blame poor trade show performance on a bad location, but is there even such a thing?

Read More
June 11, 2019
Beyond the Trade Show Booth

You've registered the booth, printed all the hand-outs, set up the staging, and your sales representatives are ready to scan badges. So is every other company there. How do you plan to compete?

Read More
June 10, 2019
Experiential Design for Trade Shows

"Tell me and I forget. Teach me and I remember. Involve me and I learn." ~Benjamin Franklin He might as well have been talking about experiential marketing! If you can go beyond explaining your company to involving the conference's attendees, then you'll be much more effective at helping them remember why you're different from all the rest.

Read More
ROI Trade Shows is proudly owned and operated by the Hellstrom Group; a project dedicated to helping people connect to opportunity.
phone linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram