ROI Trade Shows
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Are You Ready For Your Next Trade Show Exhibit?
Welcome To The Scorecard!
We'll get started by taking a look at what you're doing before your shows. If you don't do many shows, or you are thinking about exhibiting at your first one, please answer with your best guess at what you intend to do. Click the button to get going.
Do you post on relevant social media platforms about your upcoming exhibit?
No
Yes
Where do you post?
Business and/or Personal Profile
Relevant Groups
(click both if you post on/from both)
How many times a week?
1
2
3
4
5+
On a scale of 1-5 (5 being the best), how good are you at making connections with people who will be attending the show?
1
2
3
4
5
Do you schedule people to meet with you in the booth at a specific time?
No
Yes
Do you send emails to generate interest before the show?
No
Yes
Check all applicable options.
To Your Company and/or Personal Email List
To The Verified Show Email List
Do you send out direct / physical mailers?
No
Yes
Postcards, letters, promo items, etc
Do you make phone calls to relevant contacts / leads / connections?
No
Yes
At The Show
Plans for the actual booth & exhibit
Do you speak at the trade show?
No
Yes, at the beginning of the show
Yes, in the middle of the show
Yes, at the end of the show
Do you sponsor the show?
No
Yes
Is it a scavenger hunt / bingo style sponsorship?
No
Yes
Is it something else like banners, signage, or your logo on a video screen?
No
Yes
Do you have video panels and/or lighting for your booth?
No
Yes
Do you have something that smells good?
No
Yes
Coffee, baked goods, pop-corn, lavender, etc.
Do you have something for people to eat / drink?
No
Yes
Coffee, ice cream, beer, popcorn, etc?
Do you have something that makes noise?
No
Yes
Prize wheel, clackers, music, etc.
Do you have brand ambassadors in your booth?
No
Yes
This is someone (often a model) who doesn’t work for your company engaged specifically to hand out marketing materials.
Do you "go live" on relevant social media channels during the show?
No
Yes
Do you run "Come back" promos?
No
Yes
A giveaway that you have to be present to win. “Drawing at 3pm on the last day! Come back to the booth to win!”
Do you bring in audience engagement specialists?
No
Yes
Magicians, mentalists, or someone else who can pro-actively build a crowd of hyped attendees.
Do you advertise in the program?
No
Yes
Do you do in-bag placements?
No
Yes
Stress ball, post card, hand gel, or other promo item included with every attendee swag bag.
Score
Percentage
Where should we send your score?
Name
*
Email Address
*
Get My Score
